Cognitive Dissonance

Cognitive dissonance occurs when you are forced to say or do something in which you do not believe.
As Wikipedia states: In psychology, cognitive dissonance is the excessive mental stress and discomfort[1] experienced by an individual who (1) holds two or more contradictory beliefs, ideas, or values at the same time or (2) is confronted by new information that conflicts with existing beliefs, ideas, or values. Included, stress and discomfort may also arise within an individual who holds a belief and performs a contradictory action or reaction.”
“Festinger proposed that the greater the discomfort, the greater the desire to reduce the dissonance of the two cognitive elements” (Harmin
Jones and Mills, 1999).
“Dissonance theory suggests that if individuals act in ways that contradict their beliefs, then they typically will change their beliefs to align with their actions (or vice versa).

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